Go-to-Market—AI commercialization
Deeptech.family
We work for your joy and happiness!
+1 123 456 78 90
Pink Street, New York
I join IT products when the code already exists,
while the money is absent or disappointing.
while the money is absent or disappointing.
AI commercialization
and Go-to-Market
and Go-to-Market
From MVP to systematic sales
No 30-page lectures
First signals in 7–14 days
No 30-page lectures
First signals in 7–14 days
Entry point. Where are you now?
Choose the situation closest to your reality.
No sales
Symptoms:
- Code, a service or an AI feature exists.
- Sales are sporadic or nonexistent
- Wondering who the paying customer actually is?
- There is no single clear business use case.
No profit
Symptoms:
- There is profit, but no margin.
- Runners, bones and support together make up everything.
- Every transaction is manual
- Sales do not scale
No scale
Symptoms:
- growth has slowed or stopped
- Current channels are exhausted
- Breaking into Enterprise is difficult.
- Partnerships are needed, but there is no defined structure.
Architecture: the commercial framework
Commerce is neither chaos nor talent. It is an engineering chain that can be assembled.
Segment
Where there is actual money, pain and the political will to buy—
rather than mere “interest in technology”
rather than mere “interest in technology”
Offer
What exactly you sell to the market:
rather than a product, a a measurable business result.
rather than a product, a a measurable business result.
Price
A price embedded in the customer’s economics,
rather than a figure invented or copied from competitors
rather than a figure invented or copied from competitors
Pilot
A minimum contract that
validates value and reduces customer risk.
validates value and reduces customer risk.
Deal
Commercial logic,
that passes procurement, legal and CFO review.
that passes procurement, legal and CFO review.
Repeatability
When deals stop depending
on charisma and luck.
on charisma and luck.
Profit
Money that scales,
rather than one-off earnings.
rather than one-off earnings.
If even one link is missing—
commerce does not scale,
while the AI product remains an experiment.
commerce does not scale,
while the AI product remains an experiment.
Output: debugging results
You leave with concrete deliverables you can take to market, rather than recommendations alone.
Offer
2–3 clear messages for different segments:
what you sell, to whom and for which measurable result.
what you sell, to whom and for which measurable result.
Funnel
A simple money flow:
leads → meetings → pilot → deal → repeatability.
leads → meetings → pilot → deal → repeatability.
Scripts
Initial message copy,
demo structure and conversation logic for the decision maker.
demo structure and conversation logic for the decision maker.
Action Plan
List of specific actions and contacts
in the right order for the next 7–14 days.
in the right order for the next 7–14 days.
Metrics
A set of figures showing
whether commerce is working—every week.
whether commerce is working—every week.
Pricing Logic
A price tied to the customer’s economics,
and an explanation of why it is set that way.
and an explanation of why it is set that way.
Execution Protocol: the debugging process
Choose the description that best matches your current situation.
Turn technology into a clear commercial offer.
ERR_NO_PRODUCT
The MVP is ready, the code exists, features keep developing,
but the market is unresponsive and customers do not understand the value.
but the market is unresponsive and customers do not understand the value.
Find leverage for the first 5–10 deals.
ERR_NO_SALES
The product exists, but it does not sell itself.
Cold emails do not work, leads are expensive and the funnel is stalling.
Cold emails do not work, leads are expensive and the funnel is stalling.
Restore margins and manageable economics.
ERR_LOW_MARGIN
There are sales, but profit is zero or negative.
Customization and support consume everything.
Customization and support consume everything.
Preparation for multiple growth (2×–10×).
WARN_CEILING
Growth has slowed. Old channels are exhausted.
Sales depend on the founder.
Sales depend on the founder.
How Go-to-Market debugging works
STEP 1—Sync & Config (60 minutes)
Description:
A configuration session, rather than just a call.
What happens:
— Analyze the current status
— Decide on the segment and price
— Create offer v1.0
— Approve the week’s action plan
A configuration session, rather than just a call.
What happens:
— Analyze the current status
— Decide on the segment and price
— Create offer v1.0
— Approve the week’s action plan
STEP 2—Sprint Deployment (7–14 days)
Description:
Active market outreach phase.
How:
You or your team conduct outreach using prepared scripts.
I refine wording and logic along the way.
Result:
— first targeted meetings
— confirmed pilots
— real market responses
Active market outreach phase.
How:
You or your team conduct outreach using prepared scripts.
I refine wording and logic along the way.
Result:
— first targeted meetings
— confirmed pilots
— real market responses
STEP 3 — Debug & Iterate
Description:
Working with reality rather than hypotheses.
What we do:
— the market is silent → change the entry point
— they say “expensive” → refine the value
— they request customization → introduce Enterprise
Final:
A functioning funnel validated by revenue.
Working with reality rather than hypotheses.
What we do:
— the market is silent → change the entry point
— they say “expensive” → refine the value
— they request customization → introduce Enterprise
Final:
A functioning funnel validated by revenue.
Product Line: launch and scaling options
Fixed packages for a quick start.
Custom configuration—for complex tasks and Enterprise.
Custom configuration—for complex tasks and Enterprise.
SPRINT (MVP)—Launching first sales fast
- 2 strategy sessions
- 2 weeks of chat support
- GTM Audit
- Offer copy
90 000 ₽
PROFIT FIX (DEBUG)—Moving beyond operational break-even
- 4 strategy sessions
- 1 month of chat support
- Unit economics analysis
- Pricing redesign
180 000 ₽
SCALE NEXT (GROWTH)—Scaling and Enterprise
- Individual track
- Team implementation
- Partner network
- In-person visit (optional)
from ₽350,000
ABOUT THE AUTHOR
Alexander Potapenko
Project launcher and team builder
I do not give lectures or 30-page strategies.
I provide concise solutions that can be implemented immediately: what to change in the offer, price, pilot, channel or negotiations.
I do not give lectures or 30-page strategies.
I provide concise solutions that can be implemented immediately: what to change in the offer, price, pilot, channel or negotiations.
Nikolay Strekalov
Organization and coordination of project work to develop and implement key information systems as part of import substitution in banking
FAQ: frequently asked questions before starting
When will there be results?
Signals emerge after initial outreach and meetings (usually 7–14 days)
Do you sell on our behalf?
No. I assemble the mechanics, copy and plan. Your team handles outreach
Who is this format NOT for?
If you seek training, motivation or “just a chat,” this format is not suitable. We work only with those ready to go to market and conduct outreach
How much team time is needed?
2 to 5 hours a week for meetings and outreach. Without team involvement, the system will not take off.
We are at break-even. Can this really be fixed?
Yes. The problem is usually pricing, customization and unprofitable segments
Guarantees?
I do not promise that sales will definitely happen. I guarantee a clear plan, funnel and weekly working rhythm based on figures
Do I need to prepare anything before starting?
Your current product description and an understanding of whom you have already tried to sell to are enough. The rest is gathered during the process.
Do you work with every niche?
I work with IT and AI products in B2B and complex B2C models. Businesses based on mass traffic and discounts are outside my format.
Has the system stopped?
You have a product, but you are stuck:
no sales, operational break-even or a growth ceiling?
no sales, operational break-even or a growth ceiling?
Send “GTM”—we will send screening questions and tell you whether a debugging engagement makes sense.
Experience in real operating environments
B2B SaaS / AI
— first pilots in 3 weeks
— average deal value: ₽1–1.5 million
— corporate segment
— average deal value: ₽1–1.5 million
— corporate segment
Services / Automation
— move beyond operational break-even
— margin growth from 8% to 30%+
— stop serving unprofitable customers
— margin growth from 8% to 30%+
— stop serving unprofitable customers
Data / ML products
— transition from SMB to Enterprise
— partnership deals
— repeatable funnel
— partnership deals
— repeatable funnel
Contacts
Deeptech.family—an ecosystem for developing, commercializing and scaling DeepTech and AI projects: from ideas and prototypes to pilots, markets and investment.
For all inquiries about ecosystem participation, partnerships, pilots, investment and services, please contact the office: office@deeptech.family - we will respond within 24 hours
For a quick response on Telegram: https://t.me/go_to_market_IT
All materials published on this website are the intellectual property of the rights holder. Copying, distributing and using materials requires the rights holder’s written consent.
By using this website, you accept the terms of Privacy Policy.
Consulting services are provided by Individual Entrepreneur Alexander Alexandrovich Potapenko, Taxpayer ID 325004441020
For a quick response on Telegram: https://t.me/go_to_market_IT
All materials published on this website are the intellectual property of the rights holder. Copying, distributing and using materials requires the rights holder’s written consent.
By using this website, you accept the terms of Privacy Policy.
Consulting services are provided by Individual Entrepreneur Alexander Alexandrovich Potapenko, Taxpayer ID 325004441020
